Cettire Limited (ASX:CTT) Expands China Presence with TMall Global Partnership

1 June 2026

Price Sensitive Announcement $

Highlights:

• Cettire will expand its presence in mainland China through the launch of a flagship store on TMall Global, Alibaba Group’s dedicated cross-border e-commerce platform
• Launch includes a presence in the Luxury Pavilion on TMall Global
• Following integration into the Alibaba ecosystem, Cettire will have active storefronts across China’s two largest e-commerce platforms — TMall Global and JD.com — as well as its own direct-to-consumer platform cettire.cn, which launched in June 2024
• Cettire will continue to leverage its proprietary technology and global supply chain for fulfilment, with no requirement for local inventory
• Technology integration currently expected to be completed during Q1 FY27

Overview:

Cettire Limited, a global luxury online platform, is pleased to announce it will expand its presence in mainland China through the launch of a flagship store on TMall Global — Alibaba Group’s dedicated cross-border e-commerce platform.

The launch on TMall Global, which includes a presence in the Luxury Pavilion, represents the next step in the broadening of the Company’s offering in China and complements Cettire’s established channels in the market. Following its integration into the Alibaba ecosystem, Cettire will have active storefronts across China’s two largest e-commerce platforms, facilitating enhanced market access and improving the overall customer proposition within China.

A multi-channel China strategy taking shape

China represents the world’s largest luxury market, and Cettire’s multi-channel approach is designed to maximise reach and scale within it efficiently. With storefronts now spanning TMall Global, JD.com and its own direct-to-consumer platform at cettire.cn, Cettire will have broad coverage across the channels through which Chinese luxury consumers most actively shop online.

A key advantage of Cettire’s model is that the Company will continue to leverage its proprietary technology and global supply chain for fulfilment across all channels, with no requirement for local inventory. This capital-light structure means the China expansion can be pursued without the operational complexity or working capital burden that typically accompanies physical market entry, preserving the flexibility of the Company’s global operating model.

The technology integration required to launch on TMall Global is currently expected to be completed during Q1 FY27, at which point Cettire’s presence across China’s two largest e-commerce platforms will be fully operational.

Company Notes: Cettire’s Founder and CEO, Dean Mintz, commented: “The partnership with TMall Global represents an important step in broadening our pathways to market in China, which remains the world’s largest luxury market. Our multi-channel approach in China will allow us to scale more rapidly and efficiently in China while maintaining the flexibility of our global operating model.”

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